Digital version of the proposed must be submitted to: Chloe Woodmansee , Assistant to the City Manager cwoodmansee@ci.capitola.ca.us The City of Capitola (City) is seeking qualified firms/vendors to submit proposals to develop a strategic plan for the City of Capitola. Summary Scope of Work The City of Capitola (hereinafter referred to as City) invites your organization to submit a written proposal to develop a Capitola Strategic Plan in partnership with City staff and the City Council. Strategic Plan Development Activities: o Design, in partnership with City Manager Department staff, a work plan to develop a strategic plan that identifies five to six focus areas that the City of Capitola will prioritize over a five or 10 year timeframe. o Conduct a citywide needs assessment using identifiable methodologies such as SWOT or SOAR o Organize and facilitate a community outreach meeting to gather feedback from City residents, business owners, and other stakeholders. o Review survey data collected by City staff; unify all community input with City needs assessment in presentation/results document o Facilitate visioning meeting/workshop with City Council (half-day maximum) o Analyze, review, and summarize data; present to City staff and Council o Prepare draft strategic plan in partnership with City staff Strategic Plan Development Process/Deliverables: o Strategic Plan development timeline o Results of citywide needs assessment o Results of community outreach meeting o Suggestions on community survey content o Recommended focus areas, goals, and strategies that make up the proposed strategic plan o Visioning meeting/presentation to City Council o Draft strategic plan BACKGROUND: The City of Capitola is a small coastal community located in Santa Cruz County that occupies approximately two square miles and serves a population of about 10,150. Located on the northern edge of Monterey Bay, approximately 35 miles north of Monterey and 75 miles south of San Francisco, Capitola enjoys a rich history and offers residents diverse recreational opportunities. Capitola Village is located along a sandy beach with expansive views of Monterey Bay and is home to numerous craft galleries, boutiques, and restaurants. The City reserves the right to reject any and all proposals. The method of Contractor Selection has not been Determined at this time.